Step 1: The Reason 

Often times, it's more emotional to sell your home than to buy that dream home. The reason for you selling may be a big factor in the urgency of that sale. That urgency may also have an effect on the price of your property.


There are many factors that can influence the sale of your home, so keep in mind the following:


  1. Reason for selling
  2. Price
  3. Location
  4. Condition of property
  5. Size
  6. Design / style
  7. Accessibility

Step 2: The Cost 

First off, it's vital to calculate the expenses that may be incurred while selling your home. This knowledge is absolutely key as it helps you to determine a good price for the house, as well as the potential profit that you can earn. Costs of selling your home may include things like: commission to the agent, taxes, marketing costs or specific reports; such as a property inspection.

Step 3: The Price

Setting the right selling price is one of the most important factors when putting your home on the market. The price at which your home & property is advertised at can make or break a deal.

Over-pricing of the property may result in:

  1. 1. A smaller group of buyers'
  2. 2. An extended stay on the market that will result in lower offers submitted 


Under-pricing of the property may result in:

1. Losing money on your investment

2. A buyer offering an even lower amount from a negative perception of the area or property

Step 4: The Location

The location of your property will play a very important part in the marketability of your home

Although you cannot change the location of your property, your neighbourhood will play a very important role in the marketability of your home. 


It is important to take the following factors into consideration:


  1. Is your property priced in similar fashion to other offers in your area?
  2. What type of neighbourhood - well-established, up-and-coming, transitional?
  3. Is your property located in a rural area or an urban one?

Step 5: The Condition 

The condition of your home is a big factor in how quickly your home will sell. It's a fact: acquiring the highest market value and elevating your home above the others in the same price range often comes down to first impressions.

Here are some quick and easy ways to maximize your home's curb appeal:


  1.  Cut the grass, and keep it trim. Also ensure yard clutter is at a minimum.
  2. Apply fresh paint to any wooden fences and your front door.
  3. Clean windows inside and out.
  4. Wash or paint your home's exterior.
  5. Ensure gutters and other exteriors are firmly attached and looking clean.


Step 6: The Staging

Well-placed furniture can open up rooms and make them seem larger. Same with opening drapes and blinds and turning on lights. This always makes a room seem bright and cheery. Staging your home to look its absolute best is an important factor in the selling process.

Here are some inexpensive ways to highlight your home's best features:


  1. Clean or paint walls and ceilings.
  2. Clean all flooring and fixtures - lights, fans.
  3. Repair all plumbing leaks.
  4. Remove excessive wall hangings, furniture and extra personal goods.
  5. Turn on all lights and open the drapes during the daytime.
  6. Play quiet background music and infuse your home with a comforting scent.
  7. Vacate the property when and if it's being show to prospective buyers.


Step 7: The Accessibility

Accessibility to amenities is a major factor around the globe. Much like the location, you cannot do anything about your home's accessibility to specific things, but it will play a role in the price of your property. Your agent will work with you to highlight the places of interest that are most accessible to your home.


Here are a few important areas to think about:

1. Public transportation

2. Main roads

3. Shopping centres

4. Schools and other educational institutions

5. Outdoor areas - public pools, parks, playgrounds

6. Entertainment



Good luck, and happy selling!

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